Jeanine is unflappable and never disappoints – I know I can always count on her professionalism and design sense. She is a true gem!
–Judith Helf, Director of Development, The Metropolitan Opera

Recent Work

What I Do

Digital Content

What is digital content? It can be as simple as versioning a print file or as complex as creating a magazine. It can position you as a thought leader or promote the latest flash sale. You can email it as an attachment or download it from a landing page. It could be...

Print Collateral

Need a Partner in Your Marketing Plan? Whether you need to create a direct mail package or pull together collateral materials for a gala event, I can help to make it all happen. I will work directly with you to produce beautiful pieces that resonate with your audience. I...

Websites

Websites should be one of the hardest working pieces in your marketing mix. Add the challenge of technology changing at break neck speed and the life cycle for your website is about that of a car lease, 2-4 years. This doesn’t necessarily mean you need a complete redesign, but you need to...

How I Help

JeanineSquare150Need to strike a chord with your audience?

Whether you need a direct mail package or collateral materials for a gala event, I produce effective and attention-grabbing designs that will strike a chord with your audience. I deliver personalized service for every job – nothing is done with a “cookie cutter” – so your project will get my undivided attention. You’ll find that I can complete your job quickly and at a lower cost than large agencies and in-house graphics departments. If you want a designer with fanatical attention to detail, who is easy to work and collaborate with, contact me today. There’s no cost or obligation, of course. I’m even WBE certified from NYS.

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Recent Blog Posts

October 3, 2016 |

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color blind boss, I had been mindful of color blindness and making sure there is enough variation in color and tones and to steer clear of green and red together. But other elements such as how a screen reader moves through the page of email content was really interesting. Here are some of the stats: “285 million people worldwide are considered to be visually impaired, with 19 million people in the US (or, 8.8% of the population over the...

July 22, 2016 |

Is it time for a style guide?

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning statement and mission. Creating a branding or style guide is different: your mission and logo stay the same, but the guide helps your staff keep to a consistent look through font choices and a color palette. Quite often departments do their own thing because there isn’t a guide in place to follow. That leads to materials that look unpolished and all over the place. See my visual identity guide to walk you through the process or call me, 516-707-2330, and...

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