Digital Content

Digital Content

What is digital content? It can be as simple as versioning a print file or as complex as creating a magazine. It can position you as a thought leader or promote the latest flash sale. You can email it as an attachment or download it from a landing page. It could be a landing page with a smart call to action or graphics for your social media, or an eblast. It is all of these things and it needs to be branded, and maintain the positioning statement and tone of your organization. Here are a few samples of digital content: a digital magazine, some flash sale sliders for a product site, Trinity Lutheran School’s ebook, Zenith Talent ebook. For more samples, let’s...

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Print Collateral

Print Collateral

Need a Partner in Your Marketing Plan? Whether you need to create a direct mail package or pull together collateral materials for a gala event, I can help to make it all happen. I will work directly with you to produce beautiful pieces that resonate with your audience. I am often able to turn around projects more quickly than an in-house graphics department, and I’m less expensive and more responsive than a large agency. So, if you’re looking for a thinking designer with a fanatical attention to detail to be a partner in your marketing plan, let’s connect. See samples: Oliver Scholars Annual Report, Sachem Library Newsletter, Trinity Lutheran’s Celebrate Summer Brochure, JFNA’s Network...

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Websites

Websites

Websites should be one of the hardest working pieces in your marketing mix. Add the challenge of technology changing at break neck speed and the life cycle for your website is about that of a car lease, 2-4 years. This doesn’t necessarily mean you need a complete redesign, but you need to be paying attention. Sites need to be user friendly, have smart calls to action, speak to the target audience (which in many cases is both prospects and current donors), and maintain branding. Oh, and you need to be regularly adding content to it once it’s revised. This requires more than one person. I’ll pull together a team to help all the pieces come together whether it’s a complete overhaul or just needs refreshing. Let’s connect to discuss the possibilities. Some samples: TrinityLI.org, TrinityHicksville.org, JoanneBrown.com, Lutheran Counseling...

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Direct Mail

Direct Mail

Direct mail has value. Especially with the older donor base, they still prefer mail. I work with organizations that do five acquisition mailings a year with a minimum mailing of 125,000 pieces, medium size organizations that do them twice a year with 50,000 pieces and then small organizations that send four times a year with 10,000 pieces. These are just for acquisitions. Then there are the fulfillment and appeal packages too. Should direct mail be part of your strategy? Let’s connect and we’ll explore. Recent work: The Metropolitan Opera, The Jewish Federations of North America, Trinity Lutheran Church and...

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