I was reviewing stats and ideas for #GivingTuesday and here are 3 doable tips for your campaign. And check out their toolkit here.

  1. Get 100% from Every Gift: Make sure your giving form allows each donor to cover the small fee associated with processing a gift. I know Donor Perfect has this feature available.
  2. Monthly Giving Program: Retain your #GivingTuesday support by offering a monthly option and then define gift amounts in terms people can relate to. “One Less Latte Can Change…” Celebrate Giving Tuesday with a $5/month Pledge to “your organization” and then have a link to the pledge form.
  3. Create an Ambassador Program: I really like this one from Heather Mansfield, Founder of Nonprofit Tech for Good; in addition to your own social media profiles launch a #GivingTuesday Ambassador Program. Create an ambassador sign-up page on your website and then immediately provide your new ambassadors, through email, promo text, and social media graphics. In the weeks leading up to #GivingTuesday, email your ambassadors and ask them to update their social media profiles. Email them again the day before to provide encouragement and last minute updates. If applicable, ask your ambassadors to create a fundraising page for your #GivingTuesday campaign. On #GivingTuesday, activate your ambassadors! Send them multiple emails and retweet, share, like, etc. their promotion efforts on #GivingTuesday. After #GivingTuesday, follow-up with a “Thank you!” and save the date for #GivingTuesday 2019.