Marketing Collateral

Need a Partner in Your Marketing Plan? From annual reports and appeal packages to collateral materials for your gala event, I can help to make it all happen. I will work directly with you to produce beautiful pieces that resonate with your audience. Designing content...

Websites

Websites should be one of the hardest working pieces in your marketing mix. Add the challenge of technology changing at break neck speed and the life cycle for your website is about that of a car lease, 2-4 years. This doesn’t necessarily mean you need a complete...

Is your site HTTPS secure?

Over the past couple of years, Google started ranking “HTTPS” sites higher than regular “HTTP” sites in non-branded searches. Then in September, Google announced: “Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect...

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color blind boss, I had been...

Is it time for a style guide?

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning statement and mission....