Blog

Size matters, so does your lighting…

This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5"x5". As you know, everyone mistypes from time...

5 tips to help non-profits navigate social media

This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...

Paper Inspires

What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...

Why Do Nonprofits Need PR?

I asked my colleague, Julie Livingston, President of Livingston PR (livingstonpr.com) to guest blog this month. I wanted you to better understand another piece of the marketing puzzle. She graciously agreed. Thanks Julie! When I started my public relations consultancy...

Color consistency across your brand

Does all your marketing material have a cohesive look? Or, do the pieces look inconsistent with different fonts, colors, and tone? I find that the marketing materials for small or startup nonprofits can be sorely inconsistent. Creating a guide that you can give to...

Logo files for print and digital

Yes, you have a logo, but do you know which file type to use for digital and print platforms? It is important to have several file types of your logo. But if you have only one, it better be a vector. All other file types can be produced from this. The vector file is...

Digital Content

What is digital content? It can be as simple as versioning a print file or as complex as creating a magazine. It can position you as a thought leader or promote the latest flash sale. You can email it as an attachment or download it from a landing page. It could be a...

Direct Mail

Direct mail has value. Especially with the older donor base, they still prefer mail. I work with organizations that do five acquisition mailings a year with a minimum mailing of 125,000 pieces, medium size organizations that do them twice a year with 50,000 pieces and...

Shrink Your Photo’s File Sizes Easily

This month I want to share a great little site for file compression. Most people know that you need hi-res files for print and lo-res files for the web. But, there can be a very big difference in how you prepare your lo-res file and keep it looking good to showcase on...

Type Lingo

I’m all about doing things in as few steps as possible. One way to keep revisions down and a job moving smoothly is speaking the same language. While I’m pretty good at deciphering requests, I thought some common type terms might be useful. I’ve had several people ask...

Building Accessible Emails

I recently read an article on building accessible emails, it talks about designing smart emails so audiences of all abilities can read it, see link to the whole article here.Coming from the print world originally, and having had a color blind boss, I have always been...

Print versus Digital

Wow, it wasn’t that long ago when my print jobs outnumbered digital. Not recently though, I just finished three websites with a fourth being finalized in the next couple of weeks and created an ebook. While I’m still involved with print, creating direct mail,...

Let's Discuss Your Next Project!

I know how important it is to work with the right person for your graphic design needs. Let’s discuss your project and see if we're a good fit for each other.