Blog

Photographers are fabulous.

It takes a team to successfully build out a marketing campaign. Last month I sung the praises of writers, this month I want to send love to photographers. I know and work with some amazing ones, whether you need product, fashion, food, on location or in studio, and of...

It pays to hire a professional writer

I’m in the middle of three website redesigns, and one of the first questions I ask is, “How do you plan on adding content to your site?” If my client just wants the site to look good and has no content plan, I recommend they don’t waste their money. Websites are not...

Drive traffic, leads and sales to your website

As the fiscal year ends for many organizations and before we gear up for fall, summer is a great time to review your marketing materials, specifically your website. I recently finished styling an ebook for OverGo Studio on the “25 website ‘Must Haves’ for driving...

Logos, resolution and invitation pricing

Recently several of my clients have been asking about their logo files and which is the “print” one. They have also been asking, “Is this photo large enough for our newsletter?” I happened to write about both questions last year and thought it would be helpful to...

Yes, design can solve problems

Wow, it was a busy first quarter. Between two think tanks and a design symposium, I was immersed in planning and surrounded by sharp, strategic design minds. This involvement reaffirmed something I always believed was true: the best designers are great problem...

Working in Photoshop and InDesign

I like empowering my clients to help themselves. Working with tight budgets can be a challenge, so you need to use your resources wisely. With that in mind, some of my non-profits choose to handle smaller projects in-house and save me for their bigger endeavors. I...

4 Inbound Marketing Tools

I help companies with their design needs, building strong creative for various platforms. Some have marketing departments, some don’t. Now more than ever, I’m collaborating on strategy and which marketing channels to utilize as well. I spoke with content manager,...

My plans for 2014

I’m a big goal setter, so I really love when the new year rolls around. That way I can decide what to learn and do next. This January is no different! So far I’ve met with my business coach, Ilise Benun, and had a productive conversation on next steps for the growth...

Exceeded Goals with Consistent Marketing

Marketing works, I’m proof. I grew my business a whopping 44% this year and I contribute that to my faithful marketing efforts. In 2013 I wrote a monthly newsletter, had a daily Pinterest project, grew my list organically, blogged and went to a networking event about...

Designer Mission: the High Line

My desire to keep creatively charged and see the vast array of cultural spots around New York City recently led me to the High Line. A public park built on an historic freight rail line elevated above the streets on Manhattan’s West Side; it runs from Gansevoort...

Why it pays to hire a professional to design your website

I recently read a blog post entitled, Why You Can't Afford to Skimp on a Great Website. I couldn’t agree more and wanted to share. One of the main points of the post was not to be afraid to ask your contractor what something means and why they have chosen to use...

Branding your email signature

The other day while working with one of my marketing directors we were discussing creating a graphic to place in their email signature for an upcoming event. I’d been creating all the graphics for this fundraiser and why not promote it in everyone’s daily...

Let's Discuss Your Next Project!

I know how important it is to work with the right person for your graphic design needs. Let’s discuss your project and see if we're a good fit for each other.