I’m all about doing things in as few steps as possible. One way to keep revisions down and a job moving smoothly is speaking the same language. While I’m pretty good at deciphering requests, I thought some common type terms might be useful. I’ve had several people ask...

I recently read an article on building accessible emails, it talks about designing smart emails so audiences of all abilities can read it, see link to the whole article here.Coming from the print world originally, and having had a color blind boss, I have always been...

Wow, it wasn’t that long ago when my print jobs outnumbered digital. Not recently though, I just finished three websites with a fourth being finalized in the next couple of weeks and created an ebook. While I’m still involved with print, creating direct mail,...

It takes a team to successfully build out a marketing campaign. Last month I sung the praises of writers, this month I want to send love to photographers. I know and work with some amazing ones, whether you need product, fashion, food, on location or in studio, and of...

I’m in the middle of three website redesigns, and one of the first questions I ask is, “How do you plan on adding content to your site?” If my client just wants the site to look good and has no content plan, I recommend they don’t waste their money. Websites are not...

As the fiscal year ends for many organizations and before we gear up for fall, summer is a great time to review your marketing materials, specifically your website. I recently finished styling an ebook for OverGo Studio on the “25 website ‘Must Haves’ for driving...

Recently several of my clients have been asking about their logo files and which is the “print” one. They have also been asking, “Is this photo large enough for our newsletter?” I happened to write about both questions last year and thought it would be helpful to...

Wow, it was a busy first quarter. Between two think tanks and a design symposium, I was immersed in planning and surrounded by sharp, strategic design minds. This involvement reaffirmed something I always believed was true: the best designers are great problem...

I like empowering my clients to help themselves. Working with tight budgets can be a challenge, so you need to use your resources wisely. With that in mind, some of my non-profits choose to handle smaller projects in-house and save me for their bigger endeavors. I...

Marketing works, I’m proof. I grew my business a whopping 44% this year and I contribute that to my faithful marketing efforts. In 2013 I wrote a monthly newsletter, had a daily Pinterest project, grew my list organically, blogged and went to a networking event about...