by Jeanine Davis | Aug 5, 2019 | Blog
Something that comes up regularly for my nonprofit directors is receiving quality image files and knowing which file format to use when. When I started my career as in-house graphics at The Metropolitan Opera, it was simpler. The images were for printing, there was...
by Jeanine Davis | Jun 27, 2019 | Blog
AFP’s Fundraising Day was a treasure trove of information. I sat in four different tracks to glean as broad of view as I could. Here’s what I learned: Direct Mail: There was a 22% higher response rate when they bumped the letter font size to 15pt versus 12pt, (it made...
by Jeanine Davis | May 6, 2019 | Blog
I read an interesting article in The NonProfit Times recently; it was on how non-profits haven’t been very good at including people with disabilities. The study titled: “Disability in Philanthropy & Nonprofits: A Study on the Inclusion and Exclusion of the 1-in-5...
by Jeanine Davis | Jan 22, 2019 | Blog, Design tips
Readability [ree-duh-bil-i-tee]The state or quality of being readable. Typography. The property of type that affects the ease with which printed matter can be read for a sustained period. Legibility [lej-uh-bil-i-tee]Also leg·i·ble·ness. The state or quality of being...
by Jeanine Davis | Nov 9, 2018 | Blog, Design tips
I came across The Ask and found it insightful. It was published back in 2017, so you may have read it. Laura Fredricks is well known in the development world, and I think this should be mandatory reading for all your nonprofit board members. I liked it so much that I...
by Jeanine Davis | Oct 9, 2018 | Blog, Design tips
I was reviewing stats and ideas for #GivingTuesday and here are 3 doable tips for your campaign. And check out their toolkit here. Get 100% from Every Gift: Make sure your giving form allows each donor to cover the small fee associated with processing a gift. I know...
