What I learned from AFP’s Fundraising Day

What I learned from AFP’s Fundraising Day

AFP’s Fundraising Day was a treasure trove of information. I sat in four different tracks to glean as broad of view as I could. Here’s what I learned: Direct Mail: There was a 22% higher response rate when they bumped the letter font size to 15pt versus 12pt, (it made...
How readable is your message?

How readable is your message?

Readability [ree-duh-bil-i-tee]The state or quality of being readable. Typography. The property of type that affects the ease with which printed matter can be read for a sustained period. Legibility [lej-uh-bil-i-tee]Also leg·i·ble·ness. The state or quality of being...
Three Takeaways from The Ask

Three Takeaways from The Ask

I came across The Ask and found it insightful. It was published back in 2017, so you may have read it. Laura Fredricks is well known in the development world, and I think this should be mandatory reading for all your nonprofit board members. I liked it so much that I...
Are You Ready for #GivingTuesday?

Are You Ready for #GivingTuesday?

I was reviewing stats and ideas for #GivingTuesday and here are 3 doable tips for your campaign. And check out their toolkit here. Get 100% from Every Gift: Make sure your giving form allows each donor to cover the small fee associated with processing a gift. I know...