Is your site HTTPS secure?

Over the past couple of years, Google started ranking “HTTPS” sites higher than regular “HTTP” sites in non-branded searches. Then in September, Google announced: “Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect...

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color blind boss, I had been...

Is it time for a style guide?

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning statement and mission....

From websites to direct mail

This month I want to talk about my creative services to you. I’ve had a couple of people recently ask if I create websites and even invitations. The answer is YES!  Don’t let my size fool you. I am a smart, nimble, creative services contractor. I size according to the...

Please do not use MS Word to design for print

Greetings! This month I want to talk about quality. Designing in MS Word is not ideal for going on press. I bring this up because I was called in to rescue a job created this way. Quality matters. I can’t stress this enough. Why would you pay a lot of money to print...

3 Takeaways from a Growth Hacking Brit

Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...