Is it time for a style guide?

Is it time for a style guide?

by | Jul 22, 2016 | Blog, Design tips

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning statement and mission....
From websites to direct mail

From websites to direct mail

by | May 31, 2016 | Blog, Design tips

This month I want to talk about my creative services to you. I’ve had a couple of people recently ask if I create websites and even invitations. The answer is YES!  Don’t let my size fool you. I am a smart, nimble, creative services contractor. I size according to the...
Please do not use MS Word to design for print

Please do not use MS Word to design for print

by | May 4, 2016 | Blog, Design tips

Greetings! This month I want to talk about quality. Designing in MS Word is not ideal for going on press. I bring this up because I was called in to rescue a job created this way. Quality matters. I can’t stress this enough. Why would you pay a lot of money to print...

3 Takeaways from a Growth Hacking Brit

by | Feb 29, 2016 | Blog, Design tips

Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...

Let’s talk color and connected paper

by | Jan 31, 2016 | Blog, Design tips

In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...