Let’s talk color and connected paper

In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...

Size matters, so does your lighting…

This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5″x5″. As you know, everyone mistypes...

5 tips to help non-profits navigate social media

This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...

Paper Inspires

What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...

Why Do Nonprofits Need PR?

I asked my colleague, Julie Livingston, President of Livingston PR (livingstonpr.com) to guest blog this month. I wanted you to better understand another piece of the marketing puzzle. She graciously agreed. Thanks Julie! When I started my public relations consultancy...