Size matters, so does your lighting…

This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5″x5″. As you know, everyone mistypes...

5 tips to help non-profits navigate social media

This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...

Paper Inspires

What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...

Why Do Nonprofits Need PR?

I asked my colleague, Julie Livingston, President of Livingston PR (livingstonpr.com) to guest blog this month. I wanted you to better understand another piece of the marketing puzzle. She graciously agreed. Thanks Julie! When I started my public relations consultancy...

Color consistency across your brand

Does all your marketing material have a cohesive look? Or, do the pieces look inconsistent with different fonts, colors, and tone? I find that the marketing materials for small or startup nonprofits can be sorely inconsistent. Creating a guide that you can give to...

Logo files for print and digital

Yes, you have a logo, but do you know which file type to use for digital and print platforms? It is important to have several file types of your logo. But if you have only one, it better be a vector. All other file types can be produced from this. The vector file is...