Shrink Your Photo’s File Sizes Easily

This month I want to share a great little site for file compression. Most people know that you need hi-res files for print and lo-res files for the web. But, there can be a very big difference in how you prepare your lo-res file and keep it looking good to showcase on...

Type Lingo

I’m all about doing things in as few steps as possible. One way to keep revisions down and a job moving smoothly is speaking the same language. While I’m pretty good at deciphering requests, I thought some common type terms might be useful. I’ve had several people ask...

Building Accessible Emails

I recently read an article on building accessible emails, it talks about designing smart emails so audiences of all abilities can read it, see link to the whole article here.Coming from the print world originally, and having had a color blind boss, I have always been...

Print versus Digital

Wow, it wasn’t that long ago when my print jobs outnumbered digital. Not recently though, I just finished three websites with a fourth being finalized in the next couple of weeks and created an ebook. While I’m still involved with print, creating direct mail,...

Photographers are fabulous.

It takes a team to successfully build out a marketing campaign. Last month I sung the praises of writers, this month I want to send love to photographers. I know and work with some amazing ones, whether you need product, fashion, food, on location or in studio, and of...

It pays to hire a professional writer

I’m in the middle of three website redesigns, and one of the first questions I ask is, “How do you plan on adding content to your site?” If my client just wants the site to look good and has no content plan, I recommend they don’t waste their money. Websites are not...