Branding your email signature

The other day while working with one of my marketing directors we were discussing creating a graphic to place in their email signature for an upcoming event. I’d been creating all the graphics for this fundraiser and why not promote it in everyone’s daily...

Is it time to build an app?

With all the various marketing avenues to utilize, i.e.: social media, email blast, direct mail, video, your website, is it really necessary to have a custom application? Necessary no, but something to think about. Now nearly half of American adults own smart phones...

On the Dotted Line: Your Signature Counts

A signature may seem like a small detail, but it’s not – especially in your marketing efforts. Not only is it the proper way to close a letter, it’s also an affirmation of sorts. And while some people opt to use a handwriting font, it feels more authentic if you...