by Jeanine Davis | Feb 29, 2016 | Blog, Design tips
Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...
by Jeanine Davis | Jan 31, 2016 | Blog, Design tips
In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...
by Jeanine Davis | Nov 30, 2015 | Blog, Design tips
Most of the year we are focused on serving and growing the missions of our various businesses and organizations. And while we are still wrapping up year-end content, there is time to reflect and connect with the people we work with. Whether you celebrate Chanukah or...
by Jeanine Davis | Oct 30, 2015 | Blog, Design tips
This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5″x5″. As you know, everyone mistypes...
by Jeanine Davis | Sep 30, 2015 | Design tips
This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...
by Jeanine Davis | Aug 31, 2015 | Blog, Design tips
What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...
