by Jeanine Davis | Jun 23, 2015 | Design tips
I asked my colleague, Julie Livingston, President of Livingston PR (livingstonpr.com) to guest blog this month. I wanted you to better understand another piece of the marketing puzzle. She graciously agreed. Thanks Julie! When I started my public relations consultancy...
by Jeanine Davis | May 26, 2015 | Design tips
Does all your marketing material have a cohesive look? Or, do the pieces look inconsistent with different fonts, colors, and tone? I find that the marketing materials for small or startup nonprofits can be sorely inconsistent. Creating a guide that you can give to...
by Jeanine Davis | Apr 30, 2015 | Design tips
Yes, you have a logo, but do you know which file type to use for digital and print platforms? It is important to have several file types of your logo. But if you have only one, it better be a vector. All other file types can be produced from this. The vector file is...
by Jeanine Davis | Apr 1, 2015 | Blog
What is digital content? It can be as simple as versioning a print file or as complex as creating a magazine. It can position you as a thought leader or promote the latest flash sale. You can email it as an attachment or download it from a landing page. It could be a...
by Jeanine Davis | Apr 1, 2015 | Blog
Direct mail has value. Especially with the older donor base, they still prefer mail. I work with organizations that do five acquisition mailings a year with a minimum mailing of 125,000 pieces, medium size organizations that do them twice a year with 50,000 pieces and...
by Jeanine Davis | Feb 26, 2015 | Design tips
This month I want to share a great little site for file compression. Most people know that you need hi-res files for print and lo-res files for the web. But, there can be a very big difference in how you prepare your lo-res file and keep it looking good to showcase on...
