Type Lingo

I’m all about doing things in as few steps as possible. One way to keep revisions down and a job moving smoothly is speaking the same language. While I’m pretty good at deciphering requests, I thought some common type terms might be useful. I’ve had several people ask...

Building Accessible Emails

I recently read an article on building accessible emails, it talks about designing smart emails so audiences of all abilities can read it, see link to the whole article here.Coming from the print world originally, and having had a color blind boss, I have always been...

Print versus Digital

Wow, it wasn’t that long ago when my print jobs outnumbered digital. Not recently though, I just finished three websites with a fourth being finalized in the next couple of weeks and created an ebook. While I’m still involved with print, creating direct mail,...

Photographers are fabulous.

It takes a team to successfully build out a marketing campaign. Last month I sung the praises of writers, this month I want to send love to photographers. I know and work with some amazing ones, whether you need product, fashion, food, on location or in studio, and of...

It pays to hire a professional writer

I’m in the middle of three website redesigns, and one of the first questions I ask is, “How do you plan on adding content to your site?” If my client just wants the site to look good and has no content plan, I recommend they don’t waste their money. Websites are not...

Drive traffic, leads and sales to your website

As the fiscal year ends for many organizations and before we gear up for fall, summer is a great time to review your marketing materials, specifically your website. I recently finished styling an ebook for OverGo Studio on the “25 website ‘Must Haves’ for driving...