I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here.

Coming from the print world originally, and having had a color blind boss, I had been mindful of color blindness and making sure there is enough variation in color and tones and to steer clear of green and red together. But other elements such as how a screen reader moves through the page of email content was really interesting. Here are some of the stats: “285 million people worldwide are considered to be visually impaired, with 19 million people in the US (or, 8.8% of the population over the age of 18) reporting trouble seeing, even with glasses or contact lenses. In addition, 4.5% of the population are color blind, which can also be a significant impediment when color is used to convey meaning or action in messages, both in email and on the web.”

While the percentage of the visually impaired may seem small, it’s easy to build emails thoughtfully and by doing so, you can be sure all your audience can read your content. We recently discovered my son is blue color blind, it’s definitely made me more aware when creating marketing material. If you’re going to take the time to send it, everyone should be able to read it. That goes for print too!

Give me a call, 516-707-2330, and I’ll be able to help create an accessible email or print collateral for everyone to read.