Three Takeaways from The Ask

Three Takeaways from The Ask

by | Blog, Design tips | 0 comments

I came across The Ask and found it insightful. It was published back in 2017, so you may have read it. Laura Fredricks is well known in the development world, and I think this should be mandatory reading for all your nonprofit board members. I liked it so much that I am reading her book, The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture, from 2010 as well. Here are a few things I learned:

  1. You need to believe 100% in your ask.
  2. Two sentences and a question. Keep your ask simple, tight and focused.
  3. You have a 75% greater chance of getting what you want if you ask in person.
As a designer who works mostly with nonprofits, understanding and learning effective strategies is a top priority to help my colleagues produce creative and compelling material.


Hi, I’m Jeanine, I produce attention-grabbing designs for non-profits that resonate with your donors. Whether you need a direct mail appeal package or collateral materials for a virtual event or gala, my personalized service helps solve your design challenges. Contact me to discuss your next design project.

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