I came across The Ask and found it insightful. It was published back in 2017, so you may have read it. Laura Fredricks is well known in the development world, and I think this should be mandatory reading for all your nonprofit board members. I liked it so much that I am reading her book, The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture, from 2010 as well. Here are a few things I learned:
- You need to believe 100% in your ask.
- Two sentences and a question. Keep your ask simple, tight and focused.
- You have a 75% greater chance of getting what you want if you ask in person.
As a designer who works mostly with nonprofits, understanding and learning effective strategies is a top priority to help my colleagues produce creative and compelling material.
