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3 Takeaways from a Growth Hacking Brit
Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...
Let’s talk color and connected paper
In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...
Thank you, here is a handy little branding guide…
Most of the year we are focused on serving and growing the missions of our various businesses and organizations. And while we are still wrapping up year-end content, there is time to reflect and connect with the people we work with. Whether you celebrate Chanukah or...
Size matters, so does your lighting…
This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5"x5". As you know, everyone mistypes from time...
5 tips to help non-profits navigate social media
This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...
Paper Inspires
What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...
Why Do Nonprofits Need PR?
I asked my colleague, Julie Livingston, President of Livingston PR (livingstonpr.com) to guest blog this month. I wanted you to better understand another piece of the marketing puzzle. She graciously agreed. Thanks Julie! When I started my public relations consultancy...
Color consistency across your brand
Does all your marketing material have a cohesive look? Or, do the pieces look inconsistent with different fonts, colors, and tone? I find that the marketing materials for small or startup nonprofits can be sorely inconsistent. Creating a guide that you can give to...
Logo files for print and digital
Yes, you have a logo, but do you know which file type to use for digital and print platforms? It is important to have several file types of your logo. But if you have only one, it better be a vector. All other file types can be produced from this. The vector file is...
Digital Content
What is digital content? It can be as simple as versioning a print file or as complex as creating a magazine. It can position you as a thought leader or promote the latest flash sale. You can email it as an attachment or download it from a landing page. It could be a...
Direct Mail
Direct mail has value. Especially with the older donor base, they still prefer mail. I work with organizations that do five acquisition mailings a year with a minimum mailing of 125,000 pieces, medium size organizations that do them twice a year with 50,000 pieces and...
Shrink Your Photo’s File Sizes Easily
This month I want to share a great little site for file compression. Most people know that you need hi-res files for print and lo-res files for the web. But, there can be a very big difference in how you prepare your lo-res file and keep it looking good to showcase on...
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