Blog

Marketing Collateral

Need a Partner in Your Marketing Plan? From annual reports and appeal packages to collateral materials for your gala event, I can help to make it all happen. I work directly with you to produce beautiful pieces that resonate with your audience. Designing...

Is your site HTTPS secure?

Over the past couple of years, Google started ranking "HTTPS" sites higher than regular "HTTP" sites in non-branded searches. Then in September, Google announced: "Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as...

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color...

Is it time for a style guide?

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning...

From websites to direct mail

This month I want to talk about my creative services to you. I’ve had a couple of people recently ask if I create websites and even invitations. The answer is YES!  Don’t let my size fool you. I am a smart, nimble, creative services contractor. I size according to the...

Please do not use MS Word to design for print

Greetings! This month I want to talk about quality. Designing in MS Word is not ideal for going on press. I bring this up because I was called in to rescue a job created this way. Quality matters. I can’t stress this enough. Why would you pay a lot of money to print...

3 Takeaways from a Growth Hacking Brit

Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...

Let’s talk color and connected paper

In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...

Thank you, here is a handy little branding guide…

Most of the year we are focused on serving and growing the missions of our various businesses and organizations. And while we are still wrapping up year-end content, there is time to reflect and connect with the people we work with. Whether you celebrate Chanukah or...

Size matters, so does your lighting…

This month I want to talk sizes and the importance of knowing if everything can fit in your envelope. I was working on an end-of-year appeal and the client wanted to add an extra insert. Their printer said to go with 9.5"x5". As you know, everyone mistypes from time...

5 tips to help non-profits navigate social media

This month I was speaking with my colleague, Andrea Bonilla, who works as a Social Media Strategist and Trainer. She helps non-profit organizations steer through the realm of social media and determines how to best apply it for their needs. It can be tough navigating...

Paper Inspires

What’s missing from digital? Touch, that’s where paper makes the difference. This month I was researching paper stocks for an upcoming project. The paper mills have beautiful examples on how to use their product line. Plenty of inspiration using foil stamping,...

Let's Discuss Your Next Project!

I know how important it is to work with the right person for your graphic design needs. Let’s discuss your project and see if we're a good fit for each other.