Blog

Three Takeaways from The Ask

I came across The Ask and found it insightful. It was published back in 2017, so you may have read it. Laura Fredricks is well known in the development world, and I think this should be mandatory reading for all your nonprofit board members. I liked it so...

Are You Ready for #GivingTuesday?

I was reviewing stats and ideas for #GivingTuesday and here are 3 doable tips for your campaign. And check out their toolkit here. Get 100% from Every Gift: Make sure your giving form allows each donor to cover the small fee associated with processing a...

USPS Proposal Could Impact Nonprofit Premiums

I was reading an article discussing that your mailing costs may be going up when you send your donors' non-paper premiums. For the full article, check it out here. The nonprofit community can comment on the proposal through Oct. 22. Comments and questions...

Marketing Collateral

Need a Partner in Your Marketing Plan? From annual reports and appeal packages to collateral materials for your gala event, I can help to make it all happen. I work directly with you to produce beautiful pieces that resonate with your audience. Designing...

Is your site HTTPS secure?

Over the past couple of years, Google started ranking "HTTPS" sites higher than regular "HTTP" sites in non-branded searches. Then in September, Google announced: "Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as...

Is your marketing material accessible for all?

I was re-reading an article on building accessible emails, it talked about designing smart emails so audiences of all abilities can read it, see the link to the whole article here. Coming from the print world originally, and having had a color...

Is it time for a style guide?

Lately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference? Rebranding can be updating your logo mark and/or additionally reviewing your positioning...

From websites to direct mail

This month I want to talk about my creative services to you. I’ve had a couple of people recently ask if I create websites and even invitations. The answer is YES!  Don’t let my size fool you. I am a smart, nimble, creative services contractor. I size according to the...

Please do not use MS Word to design for print

Greetings! This month I want to talk about quality. Designing in MS Word is not ideal for going on press. I bring this up because I was called in to rescue a job created this way. Quality matters. I can’t stress this enough. Why would you pay a lot of money to print...

3 Takeaways from a Growth Hacking Brit

Last week I was at an event which discussed growth hacking. What’s that? Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. ~ wikipedia.org Vincent...

Let’s talk color and connected paper

In design news, every January unveils the color of the year. For the first time, Pantone® introduced two shades, Rose Quartz and Serenity as their Color of the Year 2016. (FYI: Pantone is the standard language for color communication. It gives designers, printers, and...

Thank you, here is a handy little branding guide…

Most of the year we are focused on serving and growing the missions of our various businesses and organizations. And while we are still wrapping up year-end content, there is time to reflect and connect with the people we work with. Whether you celebrate Chanukah or...

Let's Discuss Your Next Project!

I know how important it is to work with the right person for your graphic design needs. Let’s discuss your project and see if we're a good fit for each other.