Is it time for a style guide?

Is it time for a style guide?

by | Blog, Design tips

Elements in your branding are consistent colors and fontsLately, several of my clients have been considering either rebranding or having a branding guide built out for their organizations. What’s the difference?

Rebranding can be updating your logo mark and/or additionally reviewing your positioning statement and mission. Creating a branding or style guide is different: your mission and logo stay the same, but the guide helps your staff keep to a consistent look through font choices and a color palette. Quite often departments do their own thing because there isn’t a guide in place to follow. That leads to materials that look unpolished and all over the place. See my visual identity guide to walk you through the process or call me, 516-707-2330, and we can figure it out together.


Hi, I’m Jeanine, I produce attention-grabbing designs for non-profits that resonate with your donors. Whether you need a direct mail appeal package or collateral materials for a virtual event or gala, my personalized service helps solve your design challenges. Contact me to discuss your next design project.

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